🌴  Jungle Jim's Web and Branding Guidelines

My first project at Jungle Jim's was to redesign junglejims.com. No big ask right? I'm sure I could've whipped out a 400+ page enterprise level website in a couple months, but before I was finished we shelved the project.

Fast forward a couple years, it's back on the docket but being done at a higher budget by a dedicated web company. Since I did some initial work on content and styling of the home pages, I would be on the team making sure everything would suit our needs, be future proofed — and above all else — aesthetically pleasing and Jungle-y!

To kick off the project in the right direction, I came up with some branding guidelines that had been kicking around in my head for two years.Jungle Jim’s had never formally needed them before, so this was my chance to update our legacy branding into something modern, flexible, and web-ready.